Media Designers specializing in Digital Media create design concepts and layouts for digital and print media based on customer requirements. When working with digital media, they define user navigation, implement layouts using scripting languages, and develop functional prototypes to test aspects such as usability.

Depending on their area of focus, Media Designers for Digital Media may also be responsible for producing interactive, audiovisual, or cross-media content. This includes conducting video and audio recordings, editing images, graphics, videos, and sound, and combining these elements into a cohesive digital media product.