Digital Media Designer | Design & Technology (m/f/d)

Media Designer in an industrial company using SCHÖLLY as an example

SCHÖLLY is a family-run, market-oriented industrial company. We manufacture and distribute visualization systems and are the world market leader in 3D endoscopy. Our focus is on Medical Endoscopy and Visual Inspection. Media designers Digital & Print support us in presenting our products and services optimally to our customers and the public.

Activities / Job profile

Media designers Digital and print in the field of design and technology design media products and plan the corresponding production processes. They combine media elements, prepare data for digital use and assemble it for the respective purpose. The training covers typography, desktop publishing, web design and image editing.

First, they plan the workflows. Depending on whether the medium is printed or digital, they choose an appropriate method. They determine how much time is required for the individual steps and check the technical processes. They compile the working documents and required data and coordinate with the other project staff.

Is a catalogue or a company brochure to be realised or should a web presence or a multimedia presentation be created? Before a product is printed, placed on the Internet or published as a data medium, media designers prepare and present the specifications as well as their own design ideas. After this voting process, it is time to design. Often analogue media also have to be prepared for digital use, e. g. the printed catalogue as a database application on the Internet. This so-called analog-to-digital conversion is also part of the task.

Where are the opportunities to work?

Media designers (m/f/d) work primarily

• in marketing departments of companies
• in companies in the printing and media industry
• in publishers
• in advertising agencies

What is important?

Care must be taken when correcting and checking images and graphics without errors. When design concepts and design proposals are to be developed, creativity is required. Customer and service orientation is also required, because individual specifications have to be considered and implemented.

Interest in mathematics should be present, as technical data must be calculated for the individual templates. Media designers also need artistic skills when designing graphic elements or assessing colour combinations. Knowledge of English is required to use e. g. specialist information or other sources of information in English.

Which school-leaving certificate is expected?

No specific schooling is required by law. In practice, we mainly hire trainees with an intermediate education or university entrance qualification.

That’s what we offer

A well-founded training in a globally active company. You will be actively involved in the various tasks of marketing communication right from the start. Do you want a challenging start to your professional life and are you willing to give your best in the company and at the vocational school? Then we look forward to receiving your application.

A experience report from a former trainee:

My three-year training as a media designer for digital and print media gave me all the necessary knowledge to enter the world of work and to be able to survive in everyday work.

As an apprentice media designer, I had block lessons, which lasted for four weeks three times a year. This allowed me to concentrate completely on the tasks at the vocational school during this time and to work continuously on projects during my time in the company. At the vocational school, I learned the technical and theoretical basics for the profession of media designer, which I was then able to implement in practical lessons and in the company. The technical and theoretical basics are very important and the better you internalize them, the easier it is to work creatively later.

In the company, I was taught the basics of the company’s own corporate identity and corporate design. I got to know many media processes including their conception and implementation. Right from the start, I was part of the highly motivated marketing team, which gave me my own responsibility very early on. Initially, I learned how to use the image editing software Photoshop and the layout software QuarkXPress. Today I master the complete Adobe Creative Suite, which also includes programs like Adobe InDesign and Adobe Illustrator.

For us, image processing means the modification of digital images. Image editing is often used to eliminate errors that can occur when taking photos. Layout refers to the detailed visualization of a mental image in the sense of an actual design, usually that of a printed matter. This visualization gives an impression of the form of the later execution and thus serves as a binding decision basis for the further execution. In the web, I learned HTML and CSS, with which I implemented product websites or newsletters. The use of a CMS (Content Management System) with which we maintain our main websites is a matter of course for me today. Towards the end of my apprenticeship, I also learned about video editing, accompanying videos from conception to recording and editing to publication.

My colleagues and trainers were always there for me during my apprenticeship. As a media designer, you don’t change from department to department like commercial trainees, but as a member of the marketing department, I got to know almost all departments and their processes through overlapping projects.

Today I have been with SCHÖLLY for more than 10 years, the training has made me a real all-rounder in dealing with media. The tasks are very versatile and varied. I work on the further development of our IMS (Integrated Management System), administer our editorial system (SMC) and our in-house wiki. I edit images and layouts, edit videos, photograph products, create static websites and more. In the meantime, I have completed a training course to become a social media manager. This clearly shows that after training at SCHÖLLY you have a chance to enter the profession and develop.